Since 2020 is a year of Focus for Proof & Parchment there needs to be accountability and tracking. One way I’m planning to do this is with a monthly business goals check-in blog post. That way I can look at the specific goals I am working towards and easily see what I have done (or haven’t done) over the past month to reach them.
In order to make this easy, I have broken my 2020 goals into sections with specific bullet points. I can then check each of these points to see what I’ve done the past month. Hopefully this will be a good habit and I can’t wait to see how this looks by December 2020!
I’m also doing a little highlighting and icon grouping because first of all I love color! and also it helps me to see at a quick glance how I did this month.
- Big focus and happy with progress
- Mixed results and time spent
- No progress made and no time spent here
Website
Focus on Etsy Shop
- Added Valentine’s Day product launch to homepage
- Still need to revamp other parts of the home page to easily show what Proof & Parchment is in a glance
- Would love to update the about page too
Increase Traffic Shop
- Increased visitors by 13% from December to January
- Majority of traffic is from Pinterest
Blog Consistently
- 4 new blog posts in January: 2019 Review of P&P, She Blooms Physical Therapy Branding, Valentine’s Day Collection, 2020 Goals
- Variety of post categories: Business, Graphic Design, and Gifts
Track Value of Emails
- Have not figured this out or worked on this yet.
Work On Audience & Segmentation
- Have not set up a survey yet, hopefully in February!
- Looking closer at the freebies people used to sign up, but need to dive in more
Grow List
- Added a new freebie to get sign ups for email list
- 21 People subscribed to my list in January
Social Media
- Gained a few new followers and posted as I felt inspired to do so
- Shared some of my new Valentine’s Day collection on IG
- Increased all my numbers: Followers, Impressions, Audience, Engagements, and Engaged Audience
- 11% of my Etsy traffic came from Pinterest
Etsy
New Items
- Added new valentine items for February
- Added a few more lettering worksheets
Consistent Sales, Traffic, & Conversion Rate
- Big drop in sales from December high
- Along with less visits, although probably not fair to compare to December since that’s one of the biggest months of the year for shopping
- Conversion rate dropped to 1%
- More sales than January 2019
Patreon
Increase Marketing and New Patrons
- Kept the same number of patrons
- Link in monthly email about Patreon, but didn’t do anything extra
Consistent Posts
- Posted all the required benefits for January along with extra bonuses
- Included 12 cards & prints instead of just 1
Designs
Seasonal Launches, Design & Product Variety
- Launched Valentine’s Day collection of mostly cards, plus a few other items: tea towels, coffee mug, sequin makeup bag
- Launch had 12 new items and 10 designs
- Added a new product: sequin makeup bag
Big Dream Goal: Calligraphy
Practice & New Styles
- Practiced a few times, but not consistently
- Hosted a calligraphy group and used a new exemplar
- Created Patreon’s January worksheets using a new calligraphy style
Business Work
- Starting to look back at Calligraphy Business Bootcamp course
- Considering signing up for LH Calligraphy’s Patreon page
Calligraphy Listings
- I only have a handful of calligraphy worksheets listed, and one new one each month from Patreon content
Final Business Goals Check-In for January
Green Categories: 4
Yellow Categories: 7
Red Categories: 5
Going over the month in a checklist like this has really helped me focus in on what’s going on in my business. And has helped me see what I want to focus on for the next month. If you need a little help in setting up your own business goals check-in I have a pdf version in the freebie vault that can be used for your own business. Just sign up below to get access to the vault.
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