January seemed to drag on and on while February seemed like it was over before it started. And that means it’s time for the monthly business goals check-in blog post. If you want a little more background on this check out January’s post here.
I am happy with how the check-in worked for January so I am going to continue forward with the same format in regards to my 2020 goals.
Here’s a quick breakdown on how I am rating each goal with a fun icon and highlighting:
- Big focus and happy with progress
- Mixed results and time spent
- No progress made and no time spent here
Website
Focus on Etsy Shop
- Did not focus on this in February
Increase Traffic
- Less visitors from January to February and most visitors explored older blog posts
- Started to refresh the vault freebie page with new items, but haven’t done any marketing on it
Blog Consistently
- 3 new blog posts in February: A Review of Pointed Pen Calligraphy Nibs, January 2020 Business Goals Check-In, Trello for Calligraphy and Hand Lettering
- Variety of post categories: Business and Calligraphy
Track Value of Emails
- Still need to work on this
Work On Audience & Segmentation
- No progress here…
Grow List
- Added 2nd new freebie of the year to get sign ups for email list
- 23 new people subscribed to my list in February
Social Media
- Shared calligraphy practice videos in feed and in stories
- Lack of change with number of followers
- Stats were pretty similar to January
- 7% of my Etsy traffic came from Pinterest
- Would like to figure out how many people visiting my shop from Pinterest makes a purchase
Etsy
New Items
- Next set of new items will be Spring launch in March
Consistent Sales, Traffic, & Conversion Rate
- Conversion rate stayed at 1%
- 125% number of sales increase from February 2019 to February 2020
Patreon
Increase Marketing and New Patrons
- Kept the same number of patrons
- Posting more on Instagram about Patreon page, but not consistent strategy
Consistent Posts
- Posted all the required benefits for February along with a few extra bonuses from my freebie vault
Designs
Seasonal Launches, Design & Product Variety
- Stalled on spring design launch, will be a big focus in March
Big Dream Goal: Calligraphy
Practice & New Styles
- Practiced consistently in February
- Tested a bunch of new nibs and ordered more supplies to test out and create product mockups (ink, nibs, paper)
- Wrote two new blog posts relating to calligraphy
Business Work
- Starting to look back at Calligraphy Business Bootcamp course and rewatching helpful videos
- Signed up for LH Calligraphy’s Patreon page
Calligraphy Listings
- Same amount of content as before
- Started some research on adding listings to my own website
Final Business Goals Check-In for January
Green Categories: 4
Yellow Categories: 6
Red Categories: 6
I felt like February went by too fast and I achieved nothing, but completing my business review has helped me see I did accomplish a few things! I’m happy that my big dreams section is getting more focused time, but I definitely need to divvy up some time to my shop and website in March.
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