April was a busy busy month for the shop. I think with everyone staying safe at home meant online shopping was the main outlet. Which was good overall for the shop and was fun to see what everyone was buying! Based on that keeping me busy some of my other small business goals for 2020 took a back seat. I did work on a few things during the month, which you can see below!
Here are the past month’s reviews if you want to catch-up: January | February|March. And if you are curious, here’s my 2020 goals.
Breakdown on how I am rating each goal with a fun icon and highlighting:
- Big focus and happy with progress
- Mixed results and time spent
- No progress made and no time spent here
Website
Focus on Etsy Shop
- Updated the imagery on my homepage with fresh shop images and Patreon images.
- Swapped out the featured item to a mother’s day card
Increase Traffic
- Traffic held steady from previous month
- Continued with a highlighted freebie that changes each month
Blog Consistently
- 4 new blog posts in March: March Review, Calligraphy Supplies, Social Distancing Cards, and Basic Calligraphy Strokes
- Variety of post categories: Business, Calligraphy, Product Spotlight
- Continued the “learn calligraphy today” series
Track Value of Emails
- No progress here…
Work On Audience & Segmentation
- No progress here…
Grow List
- 13 new people subscribed to my list in April
Social Media
- Started to share more about Patreon in posts and in stories
- Traffic numbers on my pins still trending upwards
- 8% of my Etsy traffic came from Pinterest
Etsy
New Items
- Released set of social distancing and quarantine themed greeting cards
- The birthday cheers & quarantine card was a big hit
Consistent Sales, Traffic, & Conversion Rate
- Conversion rate had a nice increase from 1.5% last month to 2.7%
- 560% number of sales increase from April 2019 to April 2020
Patreon
Increase Marketing and New Patrons
- Started more marketing of Patreon with email, IG posts, IG stories, and blogging
- Shared part of the worksheets with my email list to give them a taste of what’s included
Consistent Posts
- April’s theme was Spring & Easter
- Upgraded the snail mail tiers with more cards being mailed out!
Designs
Seasonal Launches, Design & Product Variety
- Designed the new quarantine greeting cards
- Started ideas for father’s day cards
Big Dream Goal: Calligraphy
Practice & New Styles
- Practiced continuously in April following the Calligraphy Practice Plan 1.0 by LH Calligraphy
- Continued the calligraphy blog series
Business Work
- No work done here
Calligraphy Listings
- On hold for now until I have portfolio examples
Final Small Business Goals Check-In for April
Green Categories: 6
Yellow Categories: 6
Red Categories: 4
Overall I was happy with the bump in my Etsy shop, probably due to everyone being home and online shopping along with some new greeting cards for the times. I also focused hard on my calligraphy craft and will continue that over the next month as I start to focus more on that business path. Now on to May’s small business goals!
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